Throughout its 60-year history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by amending the long list of motorsports victories which date back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world's most successful brand in sports car racing.
 

 

Marketing Partners

 

DEMPSEY-WRIGHT MOTORSPORTS Partner
Luxury meets technology with Beautyrest Black, a luxury mattress brand where state of the art technology converges with the world’s finest materials to create a truly rejuvenating sleep experience. Combining the latest advancements in Pocketed Coil® Technology, memory foam and high performance fabrics, Beautyrest Black is designed for those craving the ultimate luxury in sleep. The line is available in department and furniture stores as well as sleep shops and is proudly designed and built in the United States by Simmons Bedding Company.

 

Porsche Design is a luxury brand with a particular focus on functional, timeless and purist design. All products of the brand are designed in the Porsche Design Studio in Zell am See, Austria, and are characterized by a pure and clean design aesthetic. An unmistakable signature look. Quintessentially, iconic style. The brand Porsche Design was founded by Professor Ferdinand Alexander Porsche in 1972. As the designer of the iconic sports car, the Porsche 911, he enjoyed a reputation as a functionalist. After leaving the Porsche car company as its head of design in 1972, he founded his own luxury brand: Porsche Design.

 

Universal Industrial Sales, Inc. is a steel fabrication company located in Lindon, Utah.  It is among the largest suppliers of Sign Structures and Highway Products in the United States. UIS Specializes:
  • Overhead Sign Structures
  • Bridge Rail, Handrail, Pedestrian Rail and Ornamental Railing
  • Both W-Beam and Thrie Beam Guardrail
  • Box Beam Guardrail

 

DEMPSEY-WRIGHT MOTORSPORTS Partner
Spyder Active Sports, Inc., the iconic ski and active lifestyle apparel brand specializing in high tech fabrication and sport-specific function, today unveiled the competition uniforms to be worn by the U.S. Alpine Ski Team at the upcoming Winter Olympics in Sochi, Russia. Spyder, a long-time sponsor of the U.S. Ski Team, provides the team with its race suits and on-snow apparel.
Bilstein developed the first mono-tube gas pressure shock in a standard production Mercedes-Benz in 1957 and has been a leading manufacturer of shocks and suspension components ever since. Bilstein offers a huge line of shocks, struts, coil springs, lift kits, steering stabilizers, bushings, and more. From its Sport Series shocks and struts for high performance cars to complete lift kits for trucks and SUVs, Bilstein delivers improved ride quality, comfort, and handling on the road, track, and trail.
 

 

Brumos Automotive was founded in the mid-1950s with a dedication to exceed the expectations of its customers in both sales and service. The rich heritage of Brumos Racing is reflected in superior leadership across the Brumos dealerships, which contribute to the strong reputation of Brumos in the Jacksonville, Fla. community. Along with Brumos Racing, there are five dealerships: Brumos Motor Cars (Mercedes-Benz) and Sprinter; Brumos Porsche; Brumos Lexus of Jacksonville; Brumos Lexus of Orange Park; Mercedes-Benz of Orange Park (including smart). 
DEMPSEY-WRIGHT MOTORSPORTS Partner
For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance.
It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure.

 

Motorsports Marketing

Few elements of our culture influence, inspire and engage us like motorsports, as it is truly where passion meets pavement. Many successful brands use motorsports as an element of their marketing mix to build a positive image, develop a framework for sales promotions, and gain an advantage in their marketplace.

Utilizing motorsports and its personalities across marketing platforms offers corporations the unique opportunity to simultaneously influence employees, the trade and core consumers. Motorsports also provide a vehicle for brands to position themselves directly within the content of entertaining programming, drawing a large, qualified and targeted audience.

Wright Motorsports offers corporate partners a host of fully integrated marketing opportunities tailored to meet their specific needs through championship auto racing programs — including NASCAR’s TUDOR United SportsCar Championship, the premier sports car road racing series in North America.
Promotional and Branding Highlights

- Race car logos

- Transporter (signage – virtual rolling billboard)

- All driver/crew uniforms and fire suits

- All autograph cards and other team promotional items

- Team Support Equipment (pit carts, etc)

- Rights to utilize driver/car in TV commercials, advertising, promotions and PR campaigns.

- Post-sponsorship driver image rights

- Driver appearances for 20 days at scheduled special trade/consumer show

- Transportation/accommodations provided by sponsor

- Rights to utilize car/transporter for display at 5 special trade/consumer show events

- Rights to limited edition co-branded driver/team apparel and merchandise.

- Hospitality package–25 people/4 races.

- Includes: Pre-race party night/after-race party

- Promote your brand with national television and media coverage.

- Race tickets and pit/garage credentials at each event.

- Develop event-related promotions and employee rewards/incentive packages

 

 

 

For more information on how marketing in motorsports can benifit your company, give us a call.

WRIGHT MOTORSPORTS

4009 Borman Dr.

Batavia, OH 45103

513-735-2300

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